Vidya’s Kanjeevaram Traditional Look

Vidya’s Kanjeevaram Traditional Look:
While most B-town celebs step out in designer gowns and trendy dresses, few of them have fallen for the traditional charm of the sari! Take a look!

“Nowadays synthetics have became an important part in every woman’s wardrobe and the kanjeevaram is sidelined. I hope with Vidya Balan reviving hand-woven and khadi textiles, a new trend will emerge in the form of kanjeevaram and silk saris. The Indian figure looks best in traditional Indian saris and it’s very important for girls to realise that,” designer Ritu Kumar said.

He feels Vidya’s newfound fame can single-handedly bring hand-woven saris back in vogue. “I feel proud that Vidya chooses my creations for most of her events. Keeping her success rate in mind, I’m sure she will bring back the hand-woven sari era. For me, Western wear is not a sustainable market as it lacks mass appeal because most Indian girls are voluminous. Western clothes are good for a multiplex audience, not for a simple Indian girl. It’s time to make pan-India clothes,” he said.

While most B-town actresses step out in gowns, designer dresses and even saris made of net, georgette and chiffon, Vidya flaunts ethnic weaves and fabrics, helping her stand out. “I think there are just a few actresses who are trying kanjeevaram saris and the list includes Vidya Balan, Rekha and some veterans. I want young girls to understand that dignity makes them better stars rather than exposing their body,” Mukherjee, whose creations are dominated by ethnic Indian weaves, told IANS.

He is right as the leading ladies of Indian cinema play a major role in starting a trend. Rani Mukerji’s colourful kurtis and pyjamas in “Bunty Aur Babli” or Kareena Kapoor’s t-shirt and patiala salwar in “Jab We met” were instantly copied by the masses.

“Be it silk or cotton, as long as it is woven, it’s classic. These saris are simple, time-tested and increasingly rare, and this makes it more special. People are not aware of the options in hand-woven textiles that have the potential to look as glamorous as Western wear. They can be plain, zardozi, gota patti, phulkari, bandhni or leheriya.”"Be it silk or cotton, as long as it is woven, it’s classic. These saris are simple, time-tested and increasingly rare, and this makes it more special. People are not aware of the options in hand-woven textiles that have the potential to look as glamorous as Western wear. They can be plain, zardozi, gota patti, phulkari, bandhni or leheriya”, says desugner Ritu Kumar

“Nowadays synthetics have became an important part in every woman’s wardrobe and the kanjeevaram is sidelined. I hope with Vidya Balan reviving hand-woven and khadi textiles, a new trend will emerge in the form of kanjeevaram and silk saris. The Indian figure looks best in traditional Indian saris and it’s very important for girls to realise that,” Ritu kumar said.

“Be it silk or cotton, as long as it is woven, it’s classic. These saris are simple, time-tested and increasingly rare, and this makes it more special. People are not aware of the options in hand-woven textiles that have the potential to look as glamorous as Western wear. They can be plain, zardozi, gota patti, phulkari, bandhni or leheriya.” “I think chanderi, silk, benarasi and kanjeevaram need attention in today’s time,” she said.

“Bollywood divas are followed by commoners in every walk of life and if they can imitate the Western line, why not an Indian line? I still remember the day when Hollywood supermodel Noami Campbell walked for one of my shows in Mumbai; she deliberately wanted to wear a black chanderi sari and she did that gracefully. So, yes, a small effort can add value to people’s mindset,” concluded designer Madhu Jain.